The Effectiveness of Instagram Account @Bima.Kemdikbudristek as a Medium for Disseminating Information for Lecturers of Academic Education Colleges
DOI:
https://doi.org/10.62535/6agyh340Abstract
The Directorate of Research, Technology, and Community Service (DRTPM) disseminates research and community service information to lecturers of academic education colleges through social media @Bima.Kemdikbudristek. This study aims to analyze the effectiveness of the Instagram account @Bima.Kemdikbudristek as a medium for disseminating information to lecturers of academic education colleges using the AISAS method (Attention, Interest, Search, Action, and Share) as well as factors related to the effectiveness of Instagram. The research method used in this research is a quantitative method with a survey method. Respondents in this study were 101 academic education college lecturers who were obtained using quota sampling techniques. The results of this study indicate that the dissemination of information carried out by the @Bima.Kemdikbudristek Instagram account is effective for disseminating information to lecturers of academic education colleges, and there are factors related to the effectiveness of Instagram as a medium for disseminating research and community service information, namely information quality (completeness, relevance, accuracy, timeliness, and presentation of information). The results show that information quality has a very real relationship with the effectiveness of the Instagram account @Bima.Kemdikbudristek.
References
[INPRES] Instruksi Presiden Republik Indonesia Nomor 9 tahun 2015 tentang Pengelolaan Komunikasi Publik
[PERMENDIKBUDRISTEK] Peraturan Kementerian, Pendidikan, Kebudayaan, Riset, dan Teknologi Nomor 62 Tahun 2021 tentang Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi
[UU] Undang-Undang Negara Republik Indonesia Nomor 14 Tahun 2009 tentang Keterbukaan Informasi Publik
Amarin, S., & Wijaksana, T. I. (2021). Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Pengguna Aplikasi Berrybenka di Kota Bandung). Business Management Analysis Journal (BMAJ), 4(1), 37–52. https://doi.org/10.24176/bmaj.v4i1.6001
Cahyo, K. N., Martini, & Riana, E. (2019). Perancangan Sistem Informasi Pengelolaan Kuesioner Pelatihan Pada PT Brainmatics Cipta Informatika. Journal of Information System Research (JOSH), 1(1).
Effendi, & Tukiran Sofian. (2012). Metode Penelitian Survei.
Hikmawati, F. (2020). Metodologi Penelitian (4th ed., Vol. 4). PT RAJAGRAFINDO PERSADA.
Kurniawan, N. A., & Aiman, U. (2020). Paradigma Pendidikan Inklusi Era Society 5.0. Jurnal Pendidikan Dasar, 2. https://journal.unj.ac.id/unj/index.php/psdpd/article/view/17736
Nurdin, I., & Hartati, S. (2019). Metodologi Penelitian Sosial (Lutfiah, Ed.). Penerbit Media Sahabat Cendekia.
Nurqisma, H. (2023). Efektivitas Instagram Sebagai Media Penyebaran Informasi Publik (Kasus Instagram @satudikti Ditjen Diktiristek, Kemendikbudristek). [Thesis Undergraduate, IPB University] Repository: https://repository.ipb.ac.id/handle/123456789/132771
Pariasih, E. (2023). Efektivitas Instagram Sebagai Media Sosialisasi Digital Kementerian Pertanian. Jurnal Bisnis Dan Manajemen, 3(5), 1014. https://ejournal.penerbitjurnal.com/index.php/business/article/view/472
Rosandi, A., & Gracia, A. (2020). Efektivitas Instagram Sebagai Sarana Informasi Dan Promosi Pengajian Majlis Ta’lim Subulussalam. Jurnal Pustaka Komunikasi, 3(2), 285. http://journal.moestopo.ac.id/index.php/pustakom
Setiadi, A. (2016). Pemanfaatan Media Sosial Untuk Efektifitas Komunikasi. Jurnal Khatulistiwa Informatika. https://doi.org/https://dx.doi.org/10.31294/jc.v16i2.1283
Setiawan, A. (2016). Pencapaian Sense of Design dalam Perancangan Desain Komunikasi Visual. Jurnal Desain Komunikasi Visual & Multimedia, 2(2), 105–115. https://publikasi.dinus.ac.id/index.php/andharupa/article/view/1211/914
Simon. (2023). Survei Pengguna Instagram We Are Social.
Suharso, P., & Pramesti, A. N. (2019). Promosi Perpustakaan Melalui Instagram: Studi Di Perpustakaan Universitas Airlangga Library Promotion Through The Instagram: Library Airlangga University. Publication Library And Information Science, 3, 69. https://doi.org/http://dx.doi.org/10.24269/pls.v3i2.2074.
