Analysis of Google Play Store Apps Data Using Tableau Data Visualization Application

Abstract

This research aims to enhance understanding of big data management and processing. One of the challenges faced is the complexity and large volume of data, which requires effective tools and techniques for analysis and visualization. The objective of this study is to analyze Google Play Store app data based on categories and ratings, and to visualize the results using Tableau. The research method employs a quantitative approach with a framework that includes problem formulation, data collection from the Google Play Store Apps database obtained from kaggle.com, data processing, and analysis using Tableau. The results of the study indicate that the use of data visualization in the form of management graphics, such as horizontal bars and treemaps, is highly effective in identifying the comparison of the number of applications based on categories and ratings. These visualizations facilitate understanding the distribution and trends of applications on the Google Play Store. In conclusion, this research demonstrates that data visualization with Tableau can optimize big data processing and provide valuable insights into the distribution of app categories and ratings on the Google Play Store. These findings underscore the importance of using visualization tools in big data analysis to enhance understanding and improve decision-making.